Noom Weight Management
Psychology-based weight loss program with high conversion rates and seasonal opportunities
Income Potential
Based on 20-40 trial signups per month at $10-15 each. Scale up during peak seasons like January and May for higher earnings.
Noom
$10-15 per trial signup
Alternative model: ~30% per subscription
The Psychology-Based Advantage
Behavioral Psychology
Noom focuses on why people eat, not just what they eat. This resonates with people tired of restrictive diets.
Sustainable Change
No foods are off-limits. The program teaches portion control and mindful eating for long-term success.
Personal Coaching
Users get access to real coaches, making it feel like a premium service worth the investment.
Seasonal Opportunities
Plan your content around these high-traffic periods
January (New Year)
Highest traffic monthNew Year, New You - fresh start mindset, resolution content
April-May (Summer Prep)
Strong conversion periodBeach body ready, wedding season, vacation prep
September (Back to Routine)
Good momentumPost-summer reset, back-to-school structure
Pre-Holidays (Nov)
Moderate trafficGet ahead before holiday weight gain
Conversion Tips
Emphasize the "no diet" approach - Noom is anti-diet culture
Share your own weight loss journey or struggles (be authentic)
Focus on mental health benefits: confidence, self-esteem, body positivity
Highlight the trial period - low commitment, easy to try
Create "what I eat in a day on Noom" content showing real food
Address common objections: cost, time commitment, app fatigue
Use before/after testimonials (with proper disclaimers)
Target specific audiences: busy moms, postpartum, over-40 weight loss
Ethical Content Guidelines
Never promote crash diets or extreme weight loss claims
Use inclusive language - all bodies, all goals welcome
Focus on non-scale victories: energy, mood, clothes fitting better
Avoid body-shaming or fear-based messaging
Include realistic timelines (Noom recommends 1-2 lbs/week)
Disclose that results vary and require effort
Weight Loss Content Compliance
- • Avoid "lose X pounds in Y days" specific guarantees
- • Never promise results without effort or disclaimers
- • Don't use body-shaming or fear-based tactics
- • Include "results may vary" disclaimers on testimonials
- • Clearly disclose affiliate relationship
- • Promote sustainable, healthy weight loss only